Museographic strategies of writer’s house museums and literary tourism

Abstract

This paper investigates the role of museographic strategies in attracting literary tourists to the house museums of the writers Gabriel García Márquez and João Guimarães Rosa. Applying a qualitative methodology, the research was based on secondary data, including papers, exhibition catalogs, flyers and virtual tours. Results show that both house museums contextualize the authors’ biographies within their sociocultural environment. While Casa Museo Gabriel García Márquez focuses on family dynamics, Museu Casa Guimarães Rosa emphasizes the sertão mineiro, the writing career and local art. Results also suggest that human mediation strategies are key factors for understanding literary works and attracting a diverse audience, including tourists.